From well-recognized and respected web-pages/brands that can contribute to the growth of your website’s authority, relevance, and trust.
Focusing on branding will help drive higher click-through rates in organic SERPs, which correlates with higher conversion rates. Working for brand recognition through SEO will give you an edge in front of the competition.
Point per Click
Because SEO and SEM work on different time scales, we take advantage of that and use their strengths together to drive better results.
Ultimately, off-page factors are about growing your visitors and conversion independent of the on-page factors. Social media is another way to do that, by creating and promoting smart content.