A well build market research study can give you answers at your business-related questions based on data and not on hunches.
Eliminate cognitive and confirmatory biases from your decision, because often our brain could trick us.
Customers buy products/services not for the features but for the benefits. In order to know the benefits, the customer relates to, first you need to know their needs. Do you know that? Do you even know your target customer and their characteristics? This could get your business to the next level.
What’s the size of the market? Who are your competitors? What are the trends? How do you position yourself? SWOT analysis was a factor in your decision?
These are just a few of the questions at which market research can provide you with answers. Let us help you!
Please check our blog section for more examples.
This is where the initial investigations are performed, where the tracks are cleaned and revealed and summary statistics induced. The place where the story begins.
It’s an art as much as it is a science finding that part of the raw data which contains information which later is transformed into knowledge.
It’s the place where your data is uncovered in order to reveal it’s patterns, it’s anomalies and to test a hypothesis afferent to a confidence interval.
We use descriptive, inferential, association, and causal statistics and machine learning techniques to find correlations, identify the clusters and to quantify which of the variables has a say in building an optimum strategy.
We use predictive analytics to better understand the future and prescriptive analytics to better understand the course of action.
The ability to “manage” the perceptions of the marketplace is a key component to successful marketing.
Finally, the conclusions and the results need to be revealed in a way easy to comprehend. For that we use Excel, Python and Tableau.
Because the capital market is just another type of a market and because trading is one of our passions and we offer, as a result, a weekly newsletter email with a trading idea.
Once we developed a market awareness context, we decide to buy a stock or we finally use complex Options(Derivatives) strategies to materialize all this into a trade. Portfolio management methodologies are used to administrate it efficiently.
This is the place where thinking probabilistically come handy and things like Probability of Touch or Probability In the Money starts to make sense. We use Monte Carlo simulation to confirm that our strategy works and out Probability of Profit is optimum.
We are volatility sellers and we use time decay in our favor. We know our greeks and by that, it’s implied that we know our risks. We know even in our sleep where’s a 1 standard deviation of a move and how the normal distribution shapes our everyday life. Another approach to this is just to use options as stock insurance to minimize the market risks and reduce the buying power by using a covered call.
Viitorul unei companii, bazata atat pe produse cat si pe servicii, tine de o valoare cat mai buna oferita clientului si la un pret cat mai optim. Pentru a perpetua ‘achizitia’ de clienti in paralel cu diminuarea celor pierduti, in
The number of individual investors after the 2008 recession exploded. If before the number was around 40% it almost doubled after. With the rise of technology, the gap between professional money managers and individuals it’s smaller than ever, it became